Dreamscape Immersive wants to bring location-based VR to the masses, starting with a shopping mall

Walk into the new Southern California flagship location for location-based VR company Dreamscape Immersive, and the sights and sounds of the bustling shopping center it’s located in quickly fade away. A large clock hangs over a wooden concierge desk, while a pair of monitors advertises “departure times” for the location’s trio of immersive experiences, using three-letter abbreviations that echo an airport more than a movie theater or arcade.

The transition away from reality continues in the location’s waiting lounge, where physical artifacts from the worlds explored in titles like Alien Zoo and Lavan’s Magic Projector: The Lost Pearl await examination. The props set up backstories and plot details well before audiences get anywhere near...

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