Hulu now has more than 25 million subscribers, a nearly 50 percent annual increase, as the streaming service greatly expanded its content library.
Hulu attributes part of that growth to its exclusive content offerings and not just original series. Older hit series like ER, Lost, Bob’s Burgers, and 30 Rock are only available on Hulu, as it has started purchasing the rights away from Netflix. A study by the research firm 7Park Data published in April 2018 found that 97 percent of streams by Hulu subscribers were licensed series, with 89 percent of Hulu subscribers watching licensed programming first before viewing original series like The Handmaid’s Tale.
Hulu’s content growth strategy isn’t going to slow down, either. Bob Iger, CEO of...
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