Match Group and the media brand Betches are partnering to launch an iOS dating app that allows users to help their friends pick out potential dates. The app is called Ship, and it lets users swipe for their friends and chat about profiles, so even if your best friend is in a relationship, he or she can download the app and look around for you. (Your mom could, too.)
Ship could stand out by creating a different behavior than we’re used to on most dating apps. More importantly, it comes from the popular, female-oriented content machine Betches, which produces a website, Instagram account, and podcast, among other things. It has a massive following across various platforms.
The app, which launches today, allows a single user to create a...
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