Google Assistant is coming for your car with new hands-free voice control from Anker and JBL

Amazon’s Alexa got a head start on its smart home invasion compared to its primary competitor Google, and that early lead has extended beyond the home. Now, Google is aggressively pushing to catch up by partnering with third-party brands to further extend the reach of Google Assistant. One new area is connected car tech, which is served by a scattershot approach that involves often wonky built-in car infotainment systems, Apple’s CarPlay, Google’s Android Auto, and now Alexa and Google Assistant.

Today at CES, consumer electronics companies Anker and JBL both announced new Google Assistant-equipped gadgets that plug in via the 12-volt car lighter port, so they’ll work with a majority of new and old cars as a way to smarten up your...

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